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Norms are implicit (unwritten) social rules which define what is expected of individuals in certain situations. They are measures of what is seen as normal in society, and govern the acceptable behavior in society (societal standards).

Norms operate at several levels, from regulations concerning etiquette at the table to moral norms relating to the prior discharging of duties (see values).

Social norms vary from culture to culture, and can be specific to a particular group or situation. Some social norms are explicit, such as laws or religious teachings, while others are more implicit, such as etiquette.

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Everyday social convention Norms

The following are some common social norms that people in the US and UK follow daily (Hechter & Opp, 2001):

Shaking hands when greeting someone

Saying “please” and “thank you”

Apologizing when one makes a mistake

Standing up when someone enters the room

Making eye contact during a conversation

Listening when someone is speaking

Offering help when someone is struggling

Respecting personal space

Accepting others” opinions even if we don’t agree with them

Being on time

Dressing appropriately for the occasion-

Thanking someone for a gift

Paying attention to personal hygiene

Speaking quietly in public and formal places

Clearing one”s dishes from the table after a meal at one’s own home, or at one of a friend or stranger

Not interrupting when someone else is speaking

Asking before borrowing something that belongs to someone else

Walking on the right side of a hallway or sidewalk

Saying “bless you” or “gesundheit” after someone sneezes

-Standing in line and not cutting in front of others

Yielding to pedestrians when driving

Hanging up one’s coat when entering someone else’s home

Taking off one”s shoes when entering someone else”s home (if this is the custom)

Not talking with food in one’s mouth

Chewing with one’s mouth closed

Not staring at others

Cultural Norms

Social norms vary widely across cultures and contexts (Reno et al., 1993).

Social Norms For Students

School teaches children respect for authority, structure, and tolerance. The social norms expected of students follow suit (Hechter & Opp, 2001):

Being respectful to teachers

Listening in class

Handing in homework on time

Not talking when others are talking

Taking turns

Include everyone in activities

Playing fairly

Encouraging others

Trying one”s best

Respecting property and equipment

Being a good listener

Accepting differences among people

Some social norms that are generally followed while taking exams include:

Gender Social Norms

Some social norms that are associated with being a woman include (Moi, 2001):

Some social norms that are associated with being a man include (Moi, 2001):

Some social norms that are associated with being transgender or gender non-conforming include:

Social Norms With Family

Young (2007) outlined numerous social norms pertaining to family, such as:

Social Norms At Work

Social norms at work are similar to those enforced at school (Hechter & Opp, 2001):

Coming to work on time

Dressing appropriately for the job

Putting in a full day”s work

Not calling in sick unnecessarily

Not taking extended lunches or coffee breaks

Not spending excessive time chatting with co-workers – Completing assigned tasks

Being a team player

Respecting others” opinions

Listening to and considering others” suggestions

Being an active participant in meetings

Completing assigned tasks on time

Respecting the decisions of the group even if you don’t agree with them

Social Norms While Dining Out

Some social norms that are typically followed while dining out include (Hechter & Opp, 2001):

Using Your Phone

Social norms surrounding using phones include (Carter et al., 2014):

Social Norms While Driving

Although often broken, there are expectations surrounding one”s behavior on the road (Carter et al., 2014), such as:

Social Norms When Meeting A New Person

In general, some social norms that are typically followed when interacting with others include (Hechter & Opp, 2001):

Social Norms With Friends

In general, close confidants follow a more relaxed set of social norms than acquaintances and strangers. Nonetheless, there are still expectations as to what constitutes a friend in many Western cultures, including (Young, 2007):

Moresare the regulator of social life, while norms are the very specific rules and expectations that govern the behavior of individuals in a community. Mores are a subset of norms, representing the morality and character of a group or community.

Generally, they are considered to be absolutely right. On the other hand, norms can involve customs and expected behaviors that are more flexible and can change over time.

They usually deal with day-to-day behavior and are not as deeply ingrained as mores. While the violation of a norm may be uncomfortable, the violation of a more is usually socially unacceptable.

Moresare beliefs that we have about what is important, both to us and to society as a whole. A value, therefore, is a belief (right or wrong) about the way something should be.

While norms are specific rules dictating how people should act in a particular situation, values are general ideas that support the norm”.

References

Berkowitz, A. D. (2005). An overview of the social norms approach. Changing the culture of college drinking:A socially situated health communication campaign, 1,193-214.

Bicchieri, C. (2011).Social Norms. Stanford Encyclopedia of Philosophy.

Carter, P. M., Bingham, C. R., Zakrajsek, J. S., Shope, J. T., & Sayer, T. B. (2014). Social norms and risk perception: Predictors of distracted driving behavior among novice adolescent drivers.Journal of Adolescent Health, 54(5), S32-S41.

Chung, A., & Rimal, R. N. (2016).Social norms: A review.Review of Communication Research, 4,1-28.

Hechter, M., & Opp, K. D. (Eds.). (2001).Social norms.

Lapinski, M. K., & Rimal, R. N. (2005).An explication of social norms.Communication theory, 15(2), 127-147.

Moi, T. (2001).What is a woman?: and other essays.Oxford University Press on Demand.

Reno, R. R., Cialdini, R. B., & Kallgren, C. A. (1993). The transsituational influence of social norms.Journal of Personality and social psychology, 64(1), 104.

Sunstein, C. R. (1996).Social norms and social roles. Colum. L.Rev., 96,903.

Young, H. P. (2007).Social Norms.

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Saul McLeod, PhD

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Olivia Guy-Evans, MSc

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

Charlotte NickersonResearch Assistant at Harvard UniversityUndergraduate at Harvard UniversityCharlotte Nickerson is a student at Harvard University obsessed with the intersection of mental health, productivity, and design.

Charlotte NickersonResearch Assistant at Harvard UniversityUndergraduate at Harvard University

Charlotte Nickerson

Research Assistant at Harvard University

Undergraduate at Harvard University

Charlotte Nickerson is a student at Harvard University obsessed with the intersection of mental health, productivity, and design.