On This Page:ToggleBottom-Up vs. Top-Down ProcessingHow Bottom-Up Processing WorksReal-Life Applications
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Key Takeaways
The bottom-up process involves information traveling “up” from the stimuli, via the senses, to the brain which then interprets it, relatively passively.
Bottom-up processing is also known as data-driven processing becauseinformation processingbegins with environmental stimuli, and perceptions are built from sensory input.
Bottom-Up vs. Top-Down Processing
Bottom-up processing begins with the retrieval of sensory information from our external environment to build perceptions based on the current input of sensory information (Gibson, 1966).
Top-down processingis the interpretation of incoming information based on prior knowledge, experiences, and expectations (Gregory, 1970)
Bottom-UpData-drivenRelies on sensory informationTakes place in real-timeTop-DownSchema drivenRelies on knowledge and experiences
Bottom-UpData-drivenRelies on sensory informationTakes place in real-time
Bottom-Up
Data-drivenRelies on sensory informationTakes place in real-time
Top-DownSchema drivenRelies on knowledge and experiences
Top-Down
Schema drivenRelies on knowledge and experiences
Bottom-up processing begins with retrieving sensory information from our external environment to build perceptions based on the current input of sensory information. Top-down processing interprets incoming information based on prior knowledge, experiences, and expectations.
In top-down processing, we know that previous knowledge, experience, and expectations are essential in creating perceptions about new stimuli, so the driving force in top-down perception is one’s previous knowledge, experience, and expectations (Gregory, 1974).
Whereas in bottom-up processing, no learning is required, and perceptions are solely based on new stimuli from one’s current external environment, meaning that the driving force of perception in bottom-up processing is the stimulus that is currently being experienced within one’s external environment (Gibson, 1972).
Sensation vs. Perception
Bottom-up processing is the process of ‘sensation’ and top-down is the process of ‘perception’.
Perceptionis how our brains choose, organize, and interpret these sensations.
Perception is unique to each individual as we interpret these sensations based on our individual schemas that are constructed from previous knowledge, experiences, and expectations (Jandt, 2020).
How Bottom-Up Processing Works
Bottom-up processing starts with minute sensory details that are then used to construct larger ideas or perceptions about one’s external environment.
Processing is carried out in one direction from the retina to the visual cortex, with each successive stage in the visual pathway carrying out an ever more complex analysis of the input.
Bottom-up processing works like this:
Bottom-up processing states that we begin to perceive new stimuli through the process of sensation, and the use of our schemas is not required. James J. Gibson (1966) argued that no learning was required to perceive new stimuli.
Gibson looked at perception as more of a ‘what you see is what you get’ kind of situation. Meaning that Gibson’s theory argues that perception functions as a straight line. We experience new stimuli through our sensations and then directly analyze their meaning.
Unlike Gregory’s theory (1970), Gibson believed that the environment holds all of the necessary tools to create accurate perceptions of incoming stimuli.
Real-Life Applications
Stubbing your Toe
However painful, imagine you have just stubbed your pinky toe on the corner of the bed. Upon stubbing your pinky toe, the pain receptors in your toe would have immediately recognized the pain sensation and sent these very pain signals to your brain, where they are processed.
Blind Food Taste Challenge
A blind taste testing challenge focuses on isolating all but one of the five senses, taste. Participants are asked to place a blindfold on and determine different characteristics of the food and/or drink items that are presented in front of them.
If the participants were asked to name the brand of wine, this would have included their utilization of their memory, therefore, meaning that bottom-up and top-down processing would have been used.
However, since participants were only asked to select the wines that best suited their preferences, only bottom-up processing was used in this study.
Prosopagnosia
Prosopagnosia (phonetically pronounced praa-suh-pag-now-zhuh) is a visual form of agnosia where individuals cannot recognize faces or facial differences (Harris & Aguirre, 2017).
Prosopagnosia or often referred to as face blindness, is a rare condition where patients who are affected cannot recognize whether they have seen someone’s face before or not.
In cases such as these, top-down processing is not possible to distinguish one face from the next. Individuals must rely on taking in what they see at the moment when analyzing someone’s face.
This is because individuals with prosopagnosia can recognize different facial features but are not able to use their memory to put a name to a face. In essence, individuals with prosopagnosia cannot detect familiar faces because they cannot combine facial features into complete faces that they can then recognize in the future.
“Imagine that every person has a camera inside their head. Every time they meet somebody for the first time, they take a picture with their camera, develop the picture, and file it away for future use. …For me, I take a picture with my camera, but I never store it away” (Lewis, 2013).
Each and every encounter forces individuals with prosopagnosia to place a name with a face with the new sensory information presented within each encounter.
References
Gibson, J. J. (1966).The Senses Considered as Perceptual Systems.Boston: Houghton Mifflin.
Gibson, J. J. (1972). A Theory of Direct Visual Perception. In J. Royce, W. Rozenboom (Eds.).The Psychology of Knowing. New York: Gordon & Breach.
Gregory, R. (1970).The Intelligent Eye. London: Weidenfeld and Nicolson.
Gregory, R. (1974).Concepts and Mechanisms of Perception. London: Duckworth.
Harris, A. & Aguirre, G. (2007).Prosopagnosia.Current Biology, 17(1), R7-R8.
Jandt, F. E. (2020).In An Introduction to Intercultural Communication: Identities in a Global Community(10th ed., pp. 68-101). California State University, San Bernardino, California: SAGE Publications.
Lewis, J. G. (2013, September 19). Prosopagnosia: Why Some are Blind to Faces. Retrieved January 10, 2021, from https://www.nature.com/scitable/blog/mind-read/blind_to_faces_the_neuroscience/
Lowengart, O. (2013).The effect of branding on consumer choice through blind and non-blind taste tests.Innovative Marketing, 8(4), 8(4), 7-18.
Further InformationTop-Down Processing: How It Influences PerceptionCostall, A. (2017). 1966 and all that: James Gibson and bottom-down theory.Ecological Psychology, 29(3), 221-230.
Further Information
Top-Down Processing: How It Influences PerceptionCostall, A. (2017). 1966 and all that: James Gibson and bottom-down theory.Ecological Psychology, 29(3), 221-230.
Top-Down Processing: How It Influences Perception
Costall, A. (2017). 1966 and all that: James Gibson and bottom-down theory.Ecological Psychology, 29(3), 221-230.
Saul McLeod, PhD
BSc (Hons) Psychology, MRes, PhD, University of Manchester
Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.
Olivia Guy-Evans, MSc
BSc (Hons) Psychology, MSc Psychology of Education
Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.
Victoria RousayMaster’s Student at Harvard UniversityB.A., Psychology, Texas A&M UniversityVictoria Rousay is a current student in the Master of Liberal Arts, Anthropology, and Archeology degree program at Harvard University.
Victoria RousayMaster’s Student at Harvard UniversityB.A., Psychology, Texas A&M University
Victoria Rousay
Master’s Student at Harvard University
B.A., Psychology, Texas A&M University
Victoria Rousay is a current student in the Master of Liberal Arts, Anthropology, and Archeology degree program at Harvard University.
