One easy way to find a quality life coach is to go through a life coaching provider, which is a company that will help match you with a vetted coach who fits your specific needs. The best life coach companies employ board-certified coaches with multiple specialties, and they offer communication with coaches through multiple platforms, such as video sessions and in-app messaging. To help you find the right fit for your needs, we rounded up the best life coach providers in the business.
Best Life Coaches of 2024Best Overall:Lemonaid HealthcareBest for a Personalized Experience :Ama La VidaBest for Mental Health Support:Plumm HealthBest for Women:Blush Life CoachingBest for Men:Man-UP! Life CoachingBest for Professionals:BetterUpBest for Relationships:Couples Therapy Inc.
Best Life CoachesView AllBest Life CoachesOur Top PicksLemonaid HealthcareAma La VidaPlumm HealthBlush Life CoachingMan-UP! Life CoachingBetterUpCouples Therapy Inc.See More (4)Final VerdictCompare ProvidersHow To Choose the Best Life Coach for YouFrequently Asked QuestionsMethodology
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Best Life Coaches
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Frequently Asked Questions
Methodology
Best Overall:Lemonaid Healthcare
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Key Specs
Price:$30 for the first month, then $115/monthNo. of Specialties:9No. of Online Platforms:2
Why We Chose It
Lemonaid is a one-stop-shop for your health care, wellness, and life coaching needs.
Pros & Cons
ProsNationally-certified health and wellness coachesUnlimited coaching sessions and messagingMedical providers can treat 30+ conditionsDiscounted first monthOffers prescription deliveryConsCoaching is subscription onlyDoes not accept health insuranceNo free consultations
ProsNationally-certified health and wellness coachesUnlimited coaching sessions and messagingMedical providers can treat 30+ conditionsDiscounted first monthOffers prescription delivery
Nationally-certified health and wellness coaches
Unlimited coaching sessions and messaging
Medical providers can treat 30+ conditions
Discounted first month
Offers prescription delivery
ConsCoaching is subscription onlyDoes not accept health insuranceNo free consultations
Coaching is subscription only
Does not accept health insurance
No free consultations
Overview
Coaching is just one part of Lemonaid’s comprehensivetelehealthservices. It also offers prescription management and delivery, general and mental health care, and treatment for over 30 common medical conditions.
Lemonaid only hiresnational board-certified health and wellness coaches, meaning they have completed training and education requirements. Coaches who are board-certified demonstrate national standards coaching competencies. Their specialties include chronic disease, relationships, stress management, weight management, and self-care. “Health” and “wellness” are defined broadly here, so the coaches can help with most issues relating to your life and well-being while also complementing the medical care you receive from your Lemonaid doctor or nurse practitioner.
Coaching is entirely online via video sessions through Lemonaid’s website or app. One downside is that insurance will not cover coaching sessions or consultation fees for the other health care services or medication delivery services. However, if you would like to use insurance to cover the costs of your prescriptions, you can instead have them filled at a local pharmacy.
Lemonaid does not offer free consultations, but your first month is billed at the deeply discounted rate of $25. And theFAQsnote that its services are ultimately less expensive than many insurance copays.
Best for a Personalized Experience:Ama La Vida
Ama La VidaSign Up Now
Ama La Vida
Price:$379–$775 per monthNo. of Specialties:8No. of Online Platforms:3
You’ll work with professionally certified coaches who will tailor your experience to fit your specific needs.
ProsSelf-guided curriculum via eCoaching suiteInternational Coach Federation-certified coachesFree consultationsMembers-only Slack channelBimonthlycoach roundtablesConsExpensiveCancellation processis complicated
ProsSelf-guided curriculum via eCoaching suiteInternational Coach Federation-certified coachesFree consultationsMembers-only Slack channelBimonthlycoach roundtables
Self-guided curriculum via eCoaching suite
International Coach Federation-certified coaches
Free consultations
Members-only Slack channel
Bimonthlycoach roundtables
ConsExpensiveCancellation processis complicated
Expensive
Cancellation processis complicated
Ama La Vida (ALV) caters coaching to each unique individual with its comprehensive eCoaching curriculum and private Slack channel. While the company has a structured coaching process, it touts“freedom within a framework,”meaning each coaching experience is designed around your specific goals, concerns, and needs. This is reflected in the variety of coaches within ALV’s roster.
In addition to broad specialties like career and health, you canchoose from sub-specialtieslike ageism, burnout/stress management, decision making, and building confidence. ALVnotesthat its coaches undergo continual evidence-based training, so you won’t have to work with a coach whose methods haven’t been updated since their initial certification. Besides life coaching, ALV’s coaches also specialize in leadership and corporate, and higher education coaching.
Sessions are held almost exclusively via Zoom, though in rare circumstances, they may take place on the phone or in person. To learn more about ALV’s coaching program, book afree 30-minute consultationto get matched with a coach.
Your subscription also includes access to ALV’s eCoaching suite, where you’ll find a self-guided coaching curriculum. Your coach will give you assignments here to supplement your work together. The members-only Slack channel allows you to connect with other users, share resources, and build community with people working toward similar goals. You can also use the Slack channel to communicate with your coach outside of sessions.
ALV has overwhelmingly positive reviews and high levels of customer satisfaction. Users call the program “engaging” and “motivating,” and often noted how their coaches made sure to tailor their sessions to fit their unique needs and goals.
Best for Mental Health Support:Plumm Health
Plumm HealthSign Up Now
Plumm Health
Prices per Session:$65–$210 per monthNo. of Specialties:7No. of Online Platforms:2
Plumm’s coaches are also therapists, and you can lean toward one specialty or the other during sessions.
ProsInternational company whose coaches speak many languagesHIPAA and GDPR compliantSelf-guided courses, meditations, mindfulness educationConsWebsite/client dashboard is difficult to navigateSome outdated language (“differently-abled”)Takes at least a day to get your coach recommendations
ProsInternational company whose coaches speak many languagesHIPAA and GDPR compliantSelf-guided courses, meditations, mindfulness education
International company whose coaches speak many languages
HIPAA and GDPR compliant
Self-guided courses, meditations, mindfulness education
ConsWebsite/client dashboard is difficult to navigateSome outdated language (“differently-abled”)Takes at least a day to get your coach recommendations
Website/client dashboard is difficult to navigate
Some outdated language (“differently-abled”)
Takes at least a day to get your coach recommendations
Formerly called Healingclouds, Plumm recently renamed and rebranded itself to reflect its company’s growth and global expansion. The founder, Asim Amin, has first-hand experience with the impact of mental illness, and the difference that getting support can make. His company acknowledges that life coaching is rooted in mental health. That’s why its coaches are also therapists and you can request sessions that are more therapy-leaning whenever you feel like that would be useful.
In addition to coaching sessions, Plumm Health has expert-led courses, guided meditations, live events, and a member portal filled with educational resources. Every Plumm Health membership includes a set number of sessions with coaches and/or therapists. All members have access to unlimited messaging with their coach or therapist.
Plumm is a U.K.-based company, so the prices on its website are in British pounds. In USD, the basic level currently costs about $65 a month and includes one session. The $120 standard membership gets you two monthly sessions, while the $210 premium level gets you four.
Detailed questionnaires are a big part of Plumm. You first fill one out when signing up, and then again each time you book a coaching or therapy session. There are a lot of questions, which can feel tedious, but they help pair you with the right coach for your unique needs. They also screen for depression and suicidal ideation to make sure users in crisis get appropriate professional support.
After submitting your answers, you’ll have to wait until the next business day for your personalized coach recommendations. We found this frustrating, especially since other sites we reviewed let you read about their coaches before even signing up. However, Plumm does allow you to message multiple coaches before committing to a session.
Best for Women:Blush Life Coaching
BlushSign Up Now
Blush
Prices per Session:$119–$449 per monthNo. of Specialties:8+No. of Online Platforms:2
Blush’s all-women coaching staff was created to specifically support girls and young women.
ProsAll-female coaching staffEach coach has a master’s in counselingMissed video sessions roll over for one monthAccepts clients of all gendersConsSubscription onlyDoes not accept underage clientsLittle mention of middle-aged/older women
ProsAll-female coaching staffEach coach has a master’s in counselingMissed video sessions roll over for one monthAccepts clients of all genders
All-female coaching staff
Each coach has a master’s in counseling
Missed video sessions roll over for one month
Accepts clients of all genders
ConsSubscription onlyDoes not accept underage clientsLittle mention of middle-aged/older women
Subscription only
Does not accept underage clients
Little mention of middle-aged/older women
In 2014, CEO Kali Rogers founded Blush Life Coaching as a safe space for girls and young women to work on their issues. Its all-women coaching staff and female empowerment ethos makes Blush Life Coaching our pick for Best Life Coach for Women. It was initially created to support women and girls but has since transitioned to coaching all genders.
Blush coaches call themselves “generalists” because they’re capable of coaching you on a broad range of life issues. Their most popular topics are breakups, relationships, confidence, self-esteem, career dilemmas, the quarter-life crisis, and creating/setting boundaries.
Every life coach has a master’s in counseling, but Blush stresses that its coaching program is not the same as traditional therapy. The coaches are uniquely focused on helping you achieve your next life goals using encouragement and dynamic collaboration. Note that coaches can’t prescribe medication or diagnose mental health disorders.
Prices range from $199–$449 per month for unlimited chat plus two to four video sessions. Unlimited chat lets you message your coach through the Blush app 24/7, where you’ll receive a response once a day. The video-session-only packages are $119 a month for two 30-minute sessions, $199 for four, and $379 for four 60-minute sessions. Coaching sessions take place via video using Blush’s app or website. You can schedule afree 15- minute consultationto get matched with the right coach.
Blush has been around for the better part of a decade and has mostly positive testimonials. However, it is a relatively small company, so there isn’t a lot of review data to draw from.
Best for Men:Man-UP! Life Coaching
Man Up! Life CoachingSign Up Now
Man Up! Life Coaching
Price:$562.50–$750 per monthNo. of Specialties:7No. of Online Platforms:2
If you’re looking for support from other men, this is the life coaching service for you.
ProsExclusively works with menFree strategy sessionMembers-only Discord communityConsExpensiveOnly three life coaches availableBro Coach® Approach may not be for everyone
ProsExclusively works with menFree strategy sessionMembers-only Discord community
Exclusively works with men
Free strategy session
Members-only Discord community
ConsExpensiveOnly three life coaches availableBro Coach® Approach may not be for everyone
Only three life coaches available
Bro Coach® Approach may not be for everyone
Man-UP! Life Coaching (MULC) is the only coaching service we found that exclusively works with men. If you’re a man looking to build community with and learn from other men, MULC is our pick.
MULC is a subscription coaching service with a minimum three-month requirement. The three-month package costs $750 per month and comprises 13 hour-long sessions. For $625 per month, the six-month package gets you 26 hour-long weekly sessions, plus full member access to MULC’s private Discord community. The 12-month package offers 52 hour-long sessions and Discord access for $562.50 per month. All sessions are conducted in consecutive weeks—if you miss a session, you’re out of luck.
MULC’s all-male coaching staff covers a range of topics, including self-confidence, dating, marriage, fitness, entrepreneurship, career struggles, and spirituality. The website refers to MULC’s coaching as a system “based on science-backed methodologies for restructuring the brain’s cognitive functions.” It has four main components: problem-solving, discipline/routine, creativity/mindfulness, and validation/confidence.
You choose from three experienced male life coaches and use the members-only Discord channel to build community with other coaching clients. MULC uses Zoom for coaching and does not offer in-person sessions. It offers a free “strategy session” to focus on an urgent or ongoing challenge you’re facing. Complete ashort formto schedule your free session.
Best for Professionals:BetterUp
BetterUpSign Up Now
BetterUp
Prices per Session:$89–$279 per monthNo. of Specialties:8+No. of Online Platforms:3
This company focuses on career development and using technology to support its users.
ProsInformative & appealing websiteTechniques based on behavioral scienceContent library full of resourcesConsMissed sessions don’t roll overQuestionnaires get repetitiveDifficulty getting refunded
ProsInformative & appealing websiteTechniques based on behavioral scienceContent library full of resources
Informative & appealing website
Techniques based on behavioral science
Content library full of resources
ConsMissed sessions don’t roll overQuestionnaires get repetitiveDifficulty getting refunded
Missed sessions don’t roll over
Questionnaires get repetitive
Difficulty getting refunded
BetterUp focuses on professional development and coaches both businesses and individuals in this area. It has a robust, well-designed website and claims to combine its coaching with AI technology and behavioral science experts. BetterUp’s use of modern technological advances and emphasis on careers makes this company the best for professionals.
BetterUp was founded in 2013 and became widely known when Prince Harry, the Duke of Sussex,joined the companyas chief impact officer in 2021. It’s designed to work on what it calls “The Whole Person™,” though career development is its main focus. In the sign-up questionnaire, we selected “seeking career support,” which led to further choices: career development, leading others, strategic management, influence, communication, and time management/productivity.
It also asked about our preferred communication style (motivational, direct, upbeat, etc.), our current job, and whether we identify as LGBTQIA+, BIPOC, or first-generation immigrants. Though BetterUp prioritizes career coaching, it also considers your needs as a person and takes care to use inclusive language.
Coaching sessions happen over video via BetterUp’s website. You can also message your coach anytime and should expect to hear back in about 24 hours. Outside of coaching sessions, take advantage of the content library full of resources about self-growth, professional development, mindfulness, and more.
BetterUp offers tiered monthly subscriptions starting at $89 for one session, $149 for two, and $279 for four sessions. Sign up for a free introductory coaching session to learn more. If you waive your free session, you’ll instead get 20% off your first month.
BetterUp has mostly positive reviews from happy former and current coaching customers. However, we did find a few complaints about difficulty canceling the service or getting refunded for accidental purchases.
Best for Relationships:Couples Therapy Inc.Sign Up NowKey SpecsPrices per Session:$150–$275 per 55-minute sessionNo. of Specialties:8+No. of Platforms:3Why We Chose ItThe company works exclusively with couples and spouses who are looking to get their relationship back on track.Pros & ConsProsSelf-guided online relationship coursesAlso offers couples therapy and retreatsWorks with “hopeful spouses”ConsExpensiveNo subscription optionDoesn’t take insuranceOverviewWith Couples Therapy Inc.’s impressive variety of relationship coaching options, you can choose from coaches specializing in relationship topics like blended families, parenting, neurodiversity, sobriety, and affair recovery.They work with both couples and individual “hopeful spouses” who do not currently have partners interested in participating. Self-guided online courses supplement the work you do in your sessions. You can take advantage of free consultations and customer support to find the right coach for you.Couples Therapy Inc. has coaches and therapists located throughout the United States. While most of their coaching sessions take place via video chat, some coaches have in-person availability. If that’s of interest, click on the “Our Team” menu on their website to see who is available in your region.Pricing per session ranges from $150–$275, depending on the level of expertise and experience of your coach. There’s also a self-guidedfree couples therapy course. You can use a credit card or PayPal to purchase services through the website but note that Couples Therapy Inc. does not accept insurance.In reviews, satisfied customers praise the dedicated customer service team—available 20 hours a day, seven days a week—plus the coaches’ experience, credentials, and diversity of specialties.Read the fullCouple’s Therapy Inc. review.
Best for Relationships:Couples Therapy Inc.
Sign Up NowKey SpecsPrices per Session:$150–$275 per 55-minute sessionNo. of Specialties:8+No. of Platforms:3Why We Chose ItThe company works exclusively with couples and spouses who are looking to get their relationship back on track.Pros & ConsProsSelf-guided online relationship coursesAlso offers couples therapy and retreatsWorks with “hopeful spouses”ConsExpensiveNo subscription optionDoesn’t take insuranceOverviewWith Couples Therapy Inc.’s impressive variety of relationship coaching options, you can choose from coaches specializing in relationship topics like blended families, parenting, neurodiversity, sobriety, and affair recovery.They work with both couples and individual “hopeful spouses” who do not currently have partners interested in participating. Self-guided online courses supplement the work you do in your sessions. You can take advantage of free consultations and customer support to find the right coach for you.Couples Therapy Inc. has coaches and therapists located throughout the United States. While most of their coaching sessions take place via video chat, some coaches have in-person availability. If that’s of interest, click on the “Our Team” menu on their website to see who is available in your region.Pricing per session ranges from $150–$275, depending on the level of expertise and experience of your coach. There’s also a self-guidedfree couples therapy course. You can use a credit card or PayPal to purchase services through the website but note that Couples Therapy Inc. does not accept insurance.In reviews, satisfied customers praise the dedicated customer service team—available 20 hours a day, seven days a week—plus the coaches’ experience, credentials, and diversity of specialties.Read the fullCouple’s Therapy Inc. review.
Key SpecsPrices per Session:$150–$275 per 55-minute sessionNo. of Specialties:8+No. of Platforms:3Why We Chose ItThe company works exclusively with couples and spouses who are looking to get their relationship back on track.Pros & ConsProsSelf-guided online relationship coursesAlso offers couples therapy and retreatsWorks with “hopeful spouses”ConsExpensiveNo subscription optionDoesn’t take insuranceOverviewWith Couples Therapy Inc.’s impressive variety of relationship coaching options, you can choose from coaches specializing in relationship topics like blended families, parenting, neurodiversity, sobriety, and affair recovery.They work with both couples and individual “hopeful spouses” who do not currently have partners interested in participating. Self-guided online courses supplement the work you do in your sessions. You can take advantage of free consultations and customer support to find the right coach for you.Couples Therapy Inc. has coaches and therapists located throughout the United States. While most of their coaching sessions take place via video chat, some coaches have in-person availability. If that’s of interest, click on the “Our Team” menu on their website to see who is available in your region.Pricing per session ranges from $150–$275, depending on the level of expertise and experience of your coach. There’s also a self-guidedfree couples therapy course. You can use a credit card or PayPal to purchase services through the website but note that Couples Therapy Inc. does not accept insurance.In reviews, satisfied customers praise the dedicated customer service team—available 20 hours a day, seven days a week—plus the coaches’ experience, credentials, and diversity of specialties.Read the fullCouple’s Therapy Inc. review.
Prices per Session:$150–$275 per 55-minute sessionNo. of Specialties:8+No. of Platforms:3
The company works exclusively with couples and spouses who are looking to get their relationship back on track.
ProsSelf-guided online relationship coursesAlso offers couples therapy and retreatsWorks with “hopeful spouses”ConsExpensiveNo subscription optionDoesn’t take insurance
ProsSelf-guided online relationship coursesAlso offers couples therapy and retreatsWorks with “hopeful spouses”
Self-guided online relationship courses
Also offers couples therapy and retreats
Works with “hopeful spouses”
ConsExpensiveNo subscription optionDoesn’t take insurance
No subscription option
Doesn’t take insurance
With Couples Therapy Inc.’s impressive variety of relationship coaching options, you can choose from coaches specializing in relationship topics like blended families, parenting, neurodiversity, sobriety, and affair recovery.They work with both couples and individual “hopeful spouses” who do not currently have partners interested in participating. Self-guided online courses supplement the work you do in your sessions. You can take advantage of free consultations and customer support to find the right coach for you.Couples Therapy Inc. has coaches and therapists located throughout the United States. While most of their coaching sessions take place via video chat, some coaches have in-person availability. If that’s of interest, click on the “Our Team” menu on their website to see who is available in your region.Pricing per session ranges from $150–$275, depending on the level of expertise and experience of your coach. There’s also a self-guidedfree couples therapy course. You can use a credit card or PayPal to purchase services through the website but note that Couples Therapy Inc. does not accept insurance.In reviews, satisfied customers praise the dedicated customer service team—available 20 hours a day, seven days a week—plus the coaches’ experience, credentials, and diversity of specialties.Read the fullCouple’s Therapy Inc. review.
With Couples Therapy Inc.’s impressive variety of relationship coaching options, you can choose from coaches specializing in relationship topics like blended families, parenting, neurodiversity, sobriety, and affair recovery.
They work with both couples and individual “hopeful spouses” who do not currently have partners interested in participating. Self-guided online courses supplement the work you do in your sessions. You can take advantage of free consultations and customer support to find the right coach for you.
Couples Therapy Inc. has coaches and therapists located throughout the United States. While most of their coaching sessions take place via video chat, some coaches have in-person availability. If that’s of interest, click on the “Our Team” menu on their website to see who is available in your region.
Pricing per session ranges from $150–$275, depending on the level of expertise and experience of your coach. There’s also a self-guidedfree couples therapy course. You can use a credit card or PayPal to purchase services through the website but note that Couples Therapy Inc. does not accept insurance.
In reviews, satisfied customers praise the dedicated customer service team—available 20 hours a day, seven days a week—plus the coaches’ experience, credentials, and diversity of specialties.
Read the fullCouple’s Therapy Inc. review.
There are many life coach providers to choose from, all of which claim to be the best for you. BetterUp is known for quality coaching for people seeking a career change, while Blush Life Coaching caters specifically to women. But our best overall pick for best life coach provider is Lemonaid.
Lemonaid’s national board-certified coaches have a range of specialties, from chronic disease to stress management, and can even connect you with a medical practitioner who can prescribe medications. Your subscription includes unlimited 30-minute coaching sessions and the ability to chat with your coach online 24/7. That coupled with the flexibility of having everything they offer available online or via its app makes the service one of the easiest to use.
Are Life Coaches Worth It?
Life coaching is a useful alternative to therapy for those who need guidance and support but don’t have seriousmental healthissues that require a therapist. Your life coach helps you identify your goals and strategize ways to achieve them. Unlike therapy, life coaching is often short-term, so it’s ideal for solving present problems and making important one-time decisions. If you need help planning a life or career change, or simply desire a little extra support, life coaching is worth it.
Comparing Life Coaches
When choosing a life coach service, it’s helpful to consider several factors that may help differentiate what each one you’re considering has to offer. Some of those include:
What to Expect After Choosing a Life Coach
Future sessions may involve checking in on your progress, addressing any issues that have come up, and potentially modifying the steps towards your goal(s). In many cases, you’ll decide with your coach how often you meet, but some subscription services may require a monthly or yearly minimum.
Yes. Life coaches will not necessarily tell you what to do, but their main purpose is to offer you guidance. Feel free to ask direct questions about your needs and goals.
If you prefer to see a local life coach in person, there are many online directories with local coaches, likeNoomii,Thumbtack, andBark.
It depends on the issue you’re grappling with. Life coaches can help you achieve your goals, so it would make sense to see one if you’re unsatisfied with your job or a relationship. They can help you figure out how to get back on a path that makes you happy. Meanwhile, seeing a psychologist would be appropriate if you suspect you have a mental health disorder or a deeper emotional issue. These licensed health care providers have been trained to help you identify behavioral patterns and resolve mental health challenges.
We looked at more than 20 life coach companies to seek out coaches that fit the eight categories we outlined. The number of specialties was difficult to quantify, as each site lists many categories that could be considered specialties. To be consistent, we defined specialties as broad, general categories like work, health, and relationships.
We also looked at cost, customer reviews, and the number of platforms on which coaching sessions take place. We did not consider individual life coaches and instead focused on online-only life coaching companies as they are available across the U.S.
Best Life Coach Certification Programs
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Article SourcesVerywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read oureditorial processto learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.American Psychological Association.First-class coaching.Noomii.Coaching costs.
Article Sources
Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read oureditorial processto learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.American Psychological Association.First-class coaching.Noomii.Coaching costs.
Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read oureditorial processto learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
American Psychological Association.First-class coaching.Noomii.Coaching costs.
American Psychological Association.First-class coaching.
Noomii.Coaching costs.
Ally Hirschlag
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