Central Route to Persuasion: Definition & Examples
On This Page:ToggleThe Elaboration Likelihood Model of PersuasionRoutes Of PersuasionKey FeaturesExamplesBenefitsUsing Central RouteCentral Vs. Peripheral Routes On This Page:Toggle On This Page: The Central Route to Persuasion involves deeply processing the content of a message, focusing on its logic and the quality of its arguments. It requires greater cognitive effort and results in more durable attitude change when the message is compelling. Persuasion is the term used to describe the many types of influences that are available when trying to influence an individual or a group of people....