How Social Desirability Bias May Skew Important Research on Sexual Behaviors
Close Key TakeawaysSocial desirability bias refers to the urge to respond in a societally acceptable way.Individuals tend to over-report societally acceptable behaviors and under-report societally unacceptable behaviors in sexual behavior research.Given how social desirability bias may skew responses, researchers should include a measure of social desirability and take that into consideration in data analysis. Key Takeaways Social desirability bias refers to the urge to respond in a societally acceptable way.Individuals tend to over-report societally acceptable behaviors and under-report societally unacceptable behaviors in sexual behavior research....